Protecting your reputation

In my book Virtual Shadows I’ve talked about protecting your reputation, previously in October 2007 I made a short post pointing you to a company that offers these services “Reputation Defender“. Well I visited them again today after hearing on the Swedish radio that there are more companies now out there offering this service. Something that I predicted was going to happen in my first paper published “Identity Linkage and Privacy” in 2007. I’ve taken a quote below…..

“We can only speculate on how today’s younger generation will deal with this challenge in the future, when they realize that something that they may have published, shared or done online in the past may impact their professional or personal prospects in the physical world today and tomorrow. Yes, there are laws protecting, to a degree, privacy. However, they are inadequate given the social evolution that we have seen happening over the last few years. What we can expect is a rapid growth in those businesses specialized in hunting down and eradicating digitally stored information residue that could be linked to us – as people” (ISSA Journal April 2007)

On the radio they mentioned another company in the UK that is offering these services, something like “Hinton & Clarcy”, but I can’t find them. So if you are reading this post and know who they are, a pointer would be appreciated.

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