Facebook (FB, -2.34%) collects data on people’s ideologies and religious beliefs, sex and personal tastes—from its own services and those of third parties—without clearly telling its users what it will do with this information. Read more here.
“In a statement, Facebook claimed the Spanish data protection authority (DPA) was wrong to say it showed people advertising based on sensitive personal data. It said ad-targeting was instead based on the interest people express by “liking” certain content on the social network.”
Of course this is rubbish what FB claim. When I was researching my first book I did some extensive clicking to see what would happen. Hence, if adverts pop-up on my profile proposing that I maybe interested in buying ‘incontinence pads’ as not sensitive personal data, what is?