More on behavioural marketing (in the US)

The Interactive Advertising Bureau and other advertising groups behind the industry’s self-regulatory privacy initiative are getting ready to officially launch a new trade organization. This means that you will see a special icon that consist of an i inside a triangle turned on its side to resemble a play button. In the past, Web companies tended to use privacy policies to notify people about tracking and behavioral targeting, but those policies have been criticized as lengthy and dense. Read more at Online Media Daily.

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